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Privacy Policy

Last updated: 23 March, 2026

This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of your information when you use the Service and tells you about your privacy rights and how the law protects you.

We use your Personal Data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions

Interpretation

The words of which the initial letter is capitalised have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Definitions

For the purposes of this Privacy Policy:

  • Account means a unique account created for you to access our Service or parts of our Service.

  • Affiliate means an entity that controls, is controlled by or is under common control with a party, where "control" means ownership of 50% or more of the shares, equity interest or other securities entitled to vote for election of directors or other managing authority.

  • Artificial Intelligence or AI means machine learning systems and large language models used to provide automated or assisted features within the Service, including but not limited to chatbots, suggested responses, conversation summaries, and sentiment analysis.

  • Company refers to:

    • Cue Technologies Limited, a company registered in England and Wales (Company Number 13942141) with registered address at Office 4, 3/F Coachworks Arcade, Northgate Street, Chester, CH1 2EY, United Kingdom; and

    • Apex Visibility Pty Ltd, a company registered in South Africa (Registration Number 2015/096999/07) with registered address at 12 Loop Street, Cape Town, Western Cape, 8000, South Africa.

    • Both entities are subsidiaries of Cue Group Holdings Limited (Isle of Man) and together operate the Cue platform and services. References to "the Company", "We", "Us" or "Our" refer to the applicable entity as described under "Which Entity is Responsible for Your Data" below.

  • Cookies are small files that are placed on your computer, mobile device or any other device by a website, containing the details of your browsing history on that website among its many uses.

  • Data Controller (under UK GDPR and EU GDPR) or Responsible Party (under POPIA) refers to the Company entity that determines the purposes and means of the processing of Personal Data.

  • Data Processor (under UK GDPR and EU GDPR) or Operator (under POPIA) means any natural or legal person who processes Personal Data on behalf of the Data Controller or Responsible Party.

  • Data Subject (under UK GDPR and EU GDPR) or Data Subject (under POPIA) means the individual to whom the Personal Data relates.

  • Data Protection Officer or DPO means the person responsible for overseeing the Company's data protection strategy and compliance. Our Data Protection Officer can be contacted at privacy@cuedesk.com.

  • Device means any device that can access the Service such as a computer, a cellphone or a digital tablet.

  • GDPR refers to the UK General Data Protection Regulation (UK GDPR) as it forms part of UK law by virtue of the European Union (Withdrawal) Act 2018, and the EU General Data Protection Regulation (EU GDPR) where applicable.

  • Personal Data or Personal Information is any information that relates to an identified or identifiable natural person. This includes any information relating to you such as a name, an identification number, location data, online identifier, email address, phone number, or one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity.

  • POPIA refers to the Protection of Personal Information Act, 2013 (Act No. 4 of 2013) of South Africa.

  • Service refers to the Website and the Cue platform.

  • Service Provider or Sub-Processor means any natural or legal person who processes data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analysing how the Service is used.

  • Special Personal Information (under POPIA) or Special Category Data (under UK GDPR) means Personal Data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, genetic data, biometric data, data concerning health, or data concerning a person's sex life or sexual orientation. Under POPIA, this also includes criminal behaviour and alleged commission of offences.

  • Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).

  • Website refers to Cue, accessible from https://www.cuedesk.com

  • You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

Which Entity is Responsible for Your Data

The entity responsible for your Personal Data depends on your location and the entity you contract with:

United Kingdom or European Economic Area, or you contract with Cue Technologies Limited:

  • Data Controller / Responsible Party: Cue Technologies Limited (UK)

  • Applicable Law: UK GDPR / EU GDPR

South Africa, or you contract with Apex Visibility Pty Ltd:

  • Data Controller / Responsible Party: Apex Visibility Pty Ltd (South Africa)

  • Applicable Law: POPIA

Rest of World:

  • Data Controller / Responsible Party: Cue Technologies Limited (UK)

  • Applicable Law: UK GDPR (as applicable)

If you are unsure which entity you contract with, please contact us at privacy@cuedesk.com.

Collecting and Using Your Personal Data

Types of Data Collected

Our Role: Data Controller vs Data Processor

We act in different capacities depending on how you interact with us:

Website visitors and form submissions

  • Our Role: Data Controller / Responsible Party

  • We determine the purposes and means of processing your Personal Data when you visit our website, submit enquiry forms, or sign up for marketing communications.

Prospects and sales enquiries

  • Our Role: Data Controller / Responsible Party

  • We determine how your data is processed during the sales and evaluation process.

Customers using the Cue platform

  • Our Role: Data Processor / Operator

  • When you use our platform to manage your customer communications, we process Personal Data on your behalf according to your instructions. You remain the Data Controller / Responsible Party for your end-users' data. Our Data Processing Agreement governs this relationship.

Customer account and billing data

  • Our Role: Data Controller / Responsible Party

  • We are the controller for data necessary to manage your account, billing, and our contractual relationship with you.

Personal Data

While using Our Service, We may ask you to provide Us with certain personally identifiable information that can be used to contact or identify you. Personally identifiable information may include, but is not limited to:

  • Email address

  • First name and last name

  • Phone number

  • Company name and job title

  • Payment information (processed securely by our payment providers)

  • Usage Data

Website Forms and Enquiries

When you submit a form on our Website (such as a contact form, demo request, or newsletter signup), We collect the information you provide, which typically includes:

  • Name

  • Email address

  • Company name

  • Phone number (if provided)

  • Country or region

  • Message content

Purpose: We use this information to respond to your enquiry, provide you with information about our services, and where you have consented, send you marketing communications.

Legal Basis (UK GDPR / EU GDPR): We process this data on the basis of:

  • Legitimate interests: to respond to your enquiry and provide information you have requested

  • Contract: to take steps at your request prior to entering into a contract

  • Consent: for marketing communications, where applicable

Justification (POPIA): We process this data on the basis of:

  • Legitimate interests: to respond to your enquiry and provide information you have requested

  • Contract: processing is necessary for a contract to which you are a party

  • Consent: for direct marketing communications

Storage: Website form submissions are processed and stored in our customer relationship management system. See the Sub-Processors section below for more information.

Usage Data

Usage Data is collected automatically when using the Service.

Usage Data may include information such as your Device's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When you access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device you use, your mobile device unique ID, the IP address of your mobile device, your mobile operating system, the type of mobile Internet browser you use, unique device identifiers and other diagnostic data.

We may also collect information that your browser sends whenever you visit our Service or when you access the Service by or through a mobile device.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyse Our Service. The technologies We use may include:

  • Cookies or Browser Cookies. A cookie is a small file placed on your Device. You can instruct your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if you do not accept Cookies, you may not be able to use some parts of our Service. Unless you have adjusted your browser setting so that it will refuse Cookies, our Service may use Cookies.

  • Web Beacons. Certain sections of our Service and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of a certain section and verifying system and server integrity).

Cookies can be "Persistent" or "Session" Cookies. Persistent Cookies remain on your personal computer or mobile device when you go offline, while Session Cookies are deleted as soon as you close your web browser.

Cookie Consent: When you first visit our Website, you will be presented with a cookie banner that allows you to accept or reject non-essential cookies. You can change your cookie preferences at any time by clicking the "Cookies" link in our website footer.

We use both Session and Persistent Cookies for the purposes set out below:

Necessary / Essential Cookies

  • Type: Session Cookies

  • Administered by: Us

  • Purpose: These Cookies are essential to provide you with services available through the Website and to enable you to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the services that you have asked for cannot be provided, and We only use these Cookies to provide you with those services.

Cookies Policy / Notice Acceptance Cookies

  • Type: Persistent Cookies

  • Administered by: Us

  • Purpose: These Cookies identify if users have accepted the use of cookies on the Website.

Functionality Cookies

  • Type: Persistent Cookies

  • Administered by: Us

  • Purpose: These Cookies allow us to remember choices you make when you use the Website, such as remembering your login details or language preference. The purpose of these Cookies is to provide you with a more personal experience and to avoid you having to re-enter your preferences every time you use the Website.

Tracking and Performance Cookies

  • Type: Persistent Cookies

  • Administered by: Third-Parties

  • Purpose: These Cookies are used to track information about traffic to the Website and how users use the Website. The information gathered via these Cookies may directly or indirectly identify you as an individual visitor. This is because the information collected is typically linked to a pseudonymous identifier associated with the device you use to access the Website. We may also use these Cookies to test new pages, features or new functionality of the Website to see how our users react to them.

Targeting and Advertising Cookies

  • Type: Persistent Cookies

  • Administered by: Third-Parties

  • Purpose: These Cookies track your browsing habits to enable Us to show advertising which is more likely to be of interest to you. These Cookies use information about your browsing history to group you with other users who have similar interests. Based on that information, and with Our permission, third party advertisers can place Cookies to enable them to show adverts which We think will be relevant to your interests while you are on third party websites.

For more information about the cookies we use and your choices regarding cookies, please visit our Cookies Policy.

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

  • To provide and maintain our Service, including to monitor the usage of our Service.

  • To manage your Account: to manage your registration as a user of the Service. The Personal Data you provide can give you access to different functionalities of the Service that are available to you as a registered user.

  • For the performance of a contract: the development, compliance and undertaking of the purchase contract for the products, items or services you have purchased or of any other contract with Us through the Service.

  • To contact you: To contact you by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application's push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.

  • To provide you with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about, where you have consented to receive such information or where we have a legitimate interest to do so.

  • To manage your requests: To attend and manage your requests to Us.

  • To deliver targeted advertising to you: We may use your information to develop and display content and advertising (and work with third-party vendors who do so) tailored to your interests and/or location and to measure its effectiveness.

  • For business transfers: We may use your information to evaluate or conduct a merger, divestiture, restructuring, reorganisation, dissolution, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Us about our Service users is among the assets transferred.

  • For other purposes: We may use your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Service, products, services, marketing and your experience.

Legitimate Interests: Where we rely on legitimate interests as our legal basis for processing (under UK GDPR, EU GDPR, or POPIA), we have carefully considered the balance between our interests and your rights and freedoms.

Our legitimate interests include: operating and improving our Service, responding to enquiries, marketing our products and services to existing customers, and ensuring the security of our systems. We do not believe this processing unfairly impacts your rights, and you have the right to object to this processing at any time.

We may share your personal information in the following situations:

  • With Service Providers: We may share your personal information with Service Providers to monitor and analyse the use of our Service, to show advertisements to you to help support and maintain Our Service, to advertise on third party websites to you after you visited our Service, for payment processing, to contact you.

  • For business transfers: We may share or transfer your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of Our business to another company.

  • With Affiliates: We may share your information with Our affiliates, in which case we will require those affiliates to honour this Privacy Policy. Affiliates include Our parent company (Cue Group Holdings Limited) and any other subsidiaries, joint venture partners or other companies that We control or that are under common control with Us.

  • With business partners: We may share your information with Our business partners to offer you certain products, services or promotions.

  • With other users: when you share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside.

  • With your consent: We may disclose your personal information for any other purpose with your consent.

Direct Marketing

We may use your Personal Data to send you information about products, services, and events that may be of interest to you.

Your Rights:

  • UK/EU: You have the right to opt out of direct marketing at any time by clicking the "unsubscribe" link in any marketing email, or by contacting us at privacy@cuedesk.com.

  • South Africa: Under POPIA, we will only send you direct marketing communications if you have given us your express consent, or if you are an existing customer and the marketing relates to similar products or services. You may opt out at any time.

We will never sell your Personal Data to third parties for their marketing purposes.

Retention of Your Personal Data

The Company will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We apply the following retention periods:

  • Website enquiry and contact form data: 2 years from last contact

  • Customer account data: Duration of contract plus 6 years (for legal and accounting purposes)

  • Marketing and newsletter data: Until you unsubscribe or withdraw consent

  • Usage and analytics data: 26 months

  • Payment transaction records: 7 years (legal requirement)

  • Support ticket and correspondence: 3 years from resolution

We will retain and use your Personal Data to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our legal agreements and policies.

The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company's operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

International Transfer Safeguards:

For transfers of Personal Data from the United Kingdom or EEA, we ensure appropriate safeguards are in place, including:

  • Adequacy decisions recognised by the UK Government or European Commission

  • UK International Data Transfer Agreement (IDTA)

  • UK Addendum to EU Standard Contractual Clauses

  • UK Extension to the EU–US Data Privacy Framework (for transfers to certified US organisations)

For transfers of Personal Data from South Africa, we ensure compliance with POPIA section 72, including:

  • Transfers to countries with adequate data protection laws

  • Binding corporate rules or agreements ensuring POPIA-equivalent protection

  • Consent from the data subject for the specific transfer

  • Transfers necessary for the performance of a contract

The Company will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organisation or a country unless there are adequate controls in place including the security of your data and other personal information.

Delete Your Personal Data

You have the right to delete or request that We assist in deleting the Personal Data that We have collected about you.

Our Service may give you the ability to delete certain information about you from within the Service.

You may update, amend, or delete your information at any time by signing in to your Account, if you have one, and visiting the account settings section that allows you to manage your personal information. You may also contact Us to request access to, correct, or delete any personal information that you have provided to Us.

Please note, however, that We may need to retain certain information when we have a legal obligation or lawful basis to do so.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition or asset sale, your Personal Data may be transferred. We will provide notice before your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law Enforcement

Under certain circumstances, the Company may be required to disclose your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Other Legal Requirements

The Company may disclose your Personal Data in the good faith belief that such action is necessary to:

  • Comply with a legal obligation

  • Protect and defend the rights or property of the Company

  • Prevent or investigate possible wrongdoing in connection with the Service

  • Protect the personal safety of Users of the Service or the public

  • Protect against legal liability

Security of Your Personal Data

The security of your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect your Personal Data, We cannot guarantee its absolute security.

Our security measures include:

  • Encryption of data in transit (TLS 1.2) and at rest (AES-256)

  • Multi-factor authentication for system access

  • Regular security assessments and penetration testing

  • Access controls based on the principle of least privilege

  • Staff training on data protection and security

  • Incident response procedures for security breaches

Detailed Information on the Processing of Your Personal Data

The Service Providers We use may have access to your Personal Data. These third-party vendors collect, store, use, process and transfer information about your activity on Our Service in accordance with their Privacy Policies.

Sub-Processors / Operators

We use the following categories of sub-processors to deliver our Service:

Amazon Web Services (AWS)

HubSpot

Vonage (Ericsson)

OpenAI

Anthropic

Google Analytics

Analytics

We may use third-party Service providers to monitor and analyse the use of our Service.

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualise and personalise the ads of its own advertising network.

You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js and dc.js) from sharing information with Google Analytics about visits activity.

For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy

Advertising

We may use Service Providers to show advertisements to you to help support and maintain Our Service.

Google AdSense & DoubleClick Cookie

Google, as a third party vendor, uses cookies to serve ads on our Service. Google's use of the DoubleClick cookie enables it and its partners to serve ads to our users based on their visit to our Service or other websites on the Internet.

You may opt out of the use of the DoubleClick Cookie for interest-based advertising by visiting the Google Ads Settings web page: http://www.google.com/ads/preferences/

Behavioural Remarketing

The Company uses remarketing services to advertise to you after you accessed or visited our Service. We and Our third-party vendors use cookies and non-cookie technologies to help Us recognise your Device and understand how you use our Service so that We can improve our Service to reflect your interests and serve you advertisements that are likely to be of more interest to you.

These third-party vendors collect, store, use, process and transfer information about your activity on Our Service in accordance with their Privacy Policies and to enable Us to:

  • Measure and analyse traffic and browsing activity on Our Service

  • Show advertisements for our products and/or services to you on third-party websites or apps

  • Measure and analyse the performance of Our advertising campaigns

Some of these third-party vendors may use non-cookie technologies that may not be impacted by browser settings that block cookies. Your browser may not permit you to block such technologies. You can use the following third-party tools to decline the collection and use of information for the purpose of serving you interest-based advertising:

You may opt-out of all personalised advertising by enabling privacy features on your mobile device such as Limit Ad Tracking (iOS) and Opt Out of Ads Personalisation (Android). See your mobile device Help system for more information.

Google Ads (AdWords)

Google Ads (AdWords) remarketing service is provided by Google Inc.

You can opt-out of Google Analytics for Display Advertising and customise the Google Display Network ads by visiting the Google Ads Settings page: http://www.google.com/settings/ads

For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy

Artificial Intelligence and Automated Processing

How We Use AI

We use artificial intelligence technologies and providers to improve our Service and enhance your experience.

AI processing applies to:

  • Website Form Data: When you submit information through our website (such as contact forms, demo requests, or newsletter signups), we may use AI to analyse your enquiry to better understand your needs and improve our response to you.

  • Prospect and Customer Analysis: We use AI to analyse data from prospects and customers to identify trends, improve our products and services, personalise your experience, and provide more relevant communications.

  • Service Improvement: We use AI to analyse aggregated and individual usage patterns to improve the functionality, performance, and user experience of our Service.

  • Customer Communications: When you use our Service, AI may be used to generate suggested responses, conversation summaries, sentiment analysis, and smart routing to help our team and your team provide better customer service.

  • Chatbot Automation: Our Service includes AI-powered chatbots that can respond to enquiries automatically.

AI Sub-Processors

Your data may be processed by the following AI service providers:

OpenAI

  • Purpose: Large language model processing for analysis, responses, summaries, and suggestions

  • Location: United States

  • Data Protection: SOC 2 Type II certified; UK Extension to EU–US Data Privacy Framework; Zero data retention policy enabled

Anthropic

  • Purpose: Large language model processing for analysis and conversational AI features

  • Location: United States

  • Data Protection: SOC 2 Type II certified; Constitutional AI safety measures

International Transfer Safeguards: Where AI providers are located outside the UK, EEA, or South Africa, we rely on approved transfer mechanisms including:

  • Standard Contractual Clauses (SCCs) or UK International Data Transfer Agreement (IDTA)

  • UK Extension to the EU–US Data Privacy Framework (where applicable)

  • Transfer Impact Assessments (TIAs) to evaluate the legal framework

We vet all AI sub-processors to make sure they:

  • Implement appropriate technical and organisational security measures

  • Do not retain Personal Data beyond the duration of the processing request

  • Do not use Personal Data to train or improve their models

Data Protection in AI Processing

  • No Training on Your Data: We do not use your Personal Data to train AI models. Processing is performed solely to deliver the Service and improve your experience.

  • Data Minimisation: We only send the minimum data necessary to the AI service to perform the requested function.

  • Transient Processing: AI sub-processors process data in real-time and do not retain your data after processing is complete.

Legal Basis for AI Processing

We process Personal Data using AI technologies based on the following legal grounds:

  • Contract Performance: Where AI processing is necessary to deliver the Service you have contracted for, or to take steps at your request prior to entering into a contract (e.g., analysing your enquiry to provide a relevant response or demo).

  • Legitimate Interests: We rely on our legitimate interest in providing efficient, effective, and improved services to prospects and customers. This includes using AI to analyse enquiries, personalise experiences, identify trends, and improve our products. We have conducted documented legitimate interest assessments for these processing activities and concluded that our interests do not override your rights and freedoms, taking into account:

    • The reasonable expectations of individuals submitting enquiries or using our Service

    • The benefits to you of improved and more relevant services

    • The safeguards we have in place (data minimisation, no model training, transient processing)

    • Your ability to object to this processing

  • Consent: Where specifically required by law and not covered by the above bases, we will obtain your explicit consent.

You have the right to object to processing based on legitimate interests. See "Your Rights Regarding AI Processing" below.

Automated Decision-Making and Profiling

Our AI features provide analysis, suggestions, and assistance but do not make automated decisions that produce legal or similarly significant effects on individuals. Human oversight is maintained:

  • AI-generated responses are suggestions that can be reviewed, edited, or rejected

  • Automated chatbot responses can be overridden by human agents

  • No automated decisions are made regarding access to services, creditworthiness, employment, or similar matters

Our analysis features may categorise prospects and customers based on behaviour, sentiment, or other factors. This constitutes profiling under GDPR and POPIA. However:

  • This profiling does not produce legal or similarly significant effects

  • It is used to improve our Service and provide more relevant communications

  • You have the right to object to this profiling

Your Rights Regarding AI Processing

You have the right to:

  • Object to Processing: You may object to AI processing based on legitimate interests at any time by contacting us at privacy@cuedesk.com. We will cease processing unless we can demonstrate compelling legitimate grounds that override your interests, rights, and freedoms.

  • Object to Profiling: You may object to profiling activities by contacting us.

  • Request Human Review: You may request that a human review any AI-generated output or analysis.

  • Obtain Information: You may request information about the logic involved in AI processing and the significance of such processing.

To exercise these rights, contact us at privacy@cuedesk.com.

Your Data Protection Rights

Rights under UK GDPR and EU GDPR

If you are located in the United Kingdom or European Economic Area, you have the following rights:

  • Right of Access: You have the right to request copies of your Personal Data. We may charge a small fee for this service in certain circumstances.

  • Right to Rectification: You have the right to request that We correct any information you believe is inaccurate or complete information you believe is incomplete.

  • Right to Erasure: You have the right to request that We erase your Personal Data, under certain conditions.

  • Right to Restrict Processing: You have the right to request that We restrict the processing of your Personal Data, under certain conditions.

  • Right to Object to Processing: You have the right to object to Our processing of your Personal Data, under certain conditions, including where we process your data for direct marketing or based on legitimate interests.

  • Right to Data Portability: You have the right to request that We transfer the data that We have collected to another organisation, or directly to you, under certain conditions.

  • Right to Withdraw Consent: Where we rely on your consent to process your Personal Data, you have the right to withdraw that consent at any time. This will not affect the lawfulness of processing carried out before withdrawal.

  • Right Not to be Subject to Automated Decision-Making: You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects or similarly significantly affects you.

How to Exercise Your Rights: You may exercise your rights by contacting us at privacy@cuedesk.com. We will respond to your request within one month. We may ask you to verify your identity before processing your request.

Right to Complain: You have the right to complain to a supervisory authority if you believe we have not handled your request appropriately.

United Kingdom: Information Commissioner's Office (ICO)

  • Website: https://ico.org.uk

  • Telephone: 0303 123 1113

  • Address: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

European Economic Area: Please contact your local data protection authority.

Rights under POPIA (South Africa)

If you are located in South Africa, you have the following rights under POPIA:

  • Right to be Notified: You have the right to be notified that your Personal Information is being collected, and the purpose for which it is being collected.

  • Right of Access: You have the right to request access to your Personal Information that we hold, and to request information about the identity of third parties who have or have had access to your information.

  • Right to Rectification: You have the right to request correction or deletion of your Personal Information that is inaccurate, irrelevant, excessive, out of date, incomplete, misleading, or obtained unlawfully.

  • Right to Deletion: You have the right to request the destruction or deletion of your Personal Information.

  • Right to Object: You have the right to object, on reasonable grounds relating to your particular situation, to the processing of your Personal Information. You also have the right to object to the processing of your Personal Information for purposes of direct marketing.

  • Right Not to be Subject to Automated Decision-Making: You have the right not to be subject to a decision which is based solely on the automated processing of your Personal Information and which has legal consequences for you or which significantly affects you.

  • Right to Submit a Complaint: You have the right to submit a complaint to the Information Regulator if you believe we have not handled your request appropriately.

  • Right to Institute Civil Proceedings: You have the right to institute civil proceedings if we have interfered with the protection of your Personal Information.

How to Exercise Your Rights: You may exercise your rights by contacting us at privacy@cuedesk.com. We will respond to your request within a reasonable time, and in any event within 30 days. We may ask you to verify your identity before processing your request.

Right to Complain: You have the right to complain to the Information Regulator if you believe we have not handled your request appropriately.

South Africa: Information Regulator (South Africa)

Special Personal Information

UK GDPR / EU GDPR (Special Category Data)

We do not intentionally collect Special Category Data (data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, genetic data, biometric data, health data, or data concerning sex life or sexual orientation).

If you provide us with Special Category Data in the course of using our Service (for example, in a support conversation), we will only process it where:

  • You have given explicit consent

  • Processing is necessary for the establishment, exercise or defence of legal claims

  • Processing is necessary for reasons of substantial public interest

POPIA (Special Personal Information)

We do not intentionally collect Special Personal Information as defined under POPIA (religious or philosophical beliefs, race or ethnic origin, trade union membership, political persuasion, health or sex life, biometric information, or criminal behaviour).

If you provide us with Special Personal Information in the course of using our Service, we will only process it where:

  • You have given consent

  • Processing is necessary for the establishment, exercise or defence of a right or obligation in law

  • Processing is for historical, statistical or research purposes

  • The information has deliberately been made public by you

Children's Privacy

UK GDPR / EU GDPR

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If you are a parent or guardian and you are aware that your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.

If We need to rely on consent as a legal basis for processing your information and your country requires consent from a parent, We may require your parent's consent before We collect and use that information.

POPIA

Under POPIA, a child is defined as a person under the age of 18 years who is not legally competent without the assistance of a competent person (parent or guardian).

We do not knowingly collect Personal Information from children under the age of 18 without the consent of a competent person. If you are a parent or guardian and you are aware that your child has provided Us with Personal Information without your consent, please contact Us. If We become aware that We have collected Personal Information from a child without consent of a competent person, We take steps to remove that information from Our servers.

Security Compromise / Data Breach Notification

UK GDPR / EU GDPR

In the event of a Personal Data breach that is likely to result in a risk to your rights and freedoms, we will:

  • Notify the relevant supervisory authority (ICO or applicable EU authority) without undue delay and, where feasible, within 72 hours of becoming aware of the breach

  • Notify you without undue delay if the breach is likely to result in a high risk to your rights and freedoms

POPIA

In the event of a security compromise involving your Personal Information, we will:

  • Notify the Information Regulator as soon as reasonably possible after we become aware of the compromise

  • Notify you as soon as reasonably possible after we become aware of the compromise, if there are reasonable grounds to believe that your Personal Information has been accessed or acquired by an unauthorised person

Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If you click on a third party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

We will let you know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the "Last updated" date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, or wish to exercise any of your data protection rights, you can contact us:

For UK / EU / Rest of World enquiries:

  • Entity: Cue Technologies Limited

  • Email: privacy@cuedesk.com

  • Data Protection Officer: privacy@cuedesk.com

  • Postal Address: Office 4, 3/F Coachworks Arcade, Northgate Street, Chester, CH1 2EY, United Kingdom

For South Africa enquiries:

Our Data Protection Officer (UK) and Information Officer (South Africa) can be reached at privacy@cuedesk.com.