While your sales team is drowning in unanswered cold calls, your customers are scrolling past your marketing emails. 

But what if you could cut through the noise and land your message right in your customers' hands – literally? WhatsApp marketing broadcasts are your golden ticket to boosting sales and keeping customers hooked.

In this blog, we're diving into the world of WhatsApp marketing broadcasts. You'll discover:

1. Why WhatsApp broadcasts are the solution for skyrocketing your sales

2. WhatsApp features that'll make your broadcasts even better

3. 10 broadcast examples that'll have customers reaching for their wallets

Why WhatsApp broadcasts work for marketing

WhatsApp isn't just for sending memes to your group chat anymore. It's a marketing goldmine, and here's why:

• Massive reach: With over 30 million active UK users and 28 million in South Africa, WhatsApp gives you access to a vast audience.

• Exceptional open rates: WhatsApp messages have a 98% open rate, meaning your messages are bound to get seen.

• Instant visibility: 90% of WhatsApp messages are read within 3 seconds, ensuring your message gets seen quickly.

• Personal connection: WhatsApp feels more personal than other platforms, helping your brand build trust with customers.

• Diverse engagement options: From quick replies to WhatsApp buttons, the platform offers various ways to interact with your audience, creating better engagement. Businesses using WhatsApp have seen customer engagement increase by 13%.

• Increased response rate: Businesses using WhatsApp have seen response rates increase by up to 5x.

Now, let's zoom in on the broadcast features that'll make your marketing messages irresistible:

Personalised messages

Tailor your broadcast messages to different customer segments in your database. You can create different lists based on customer preferences, purchase history, or demographics. Then, create messages that speak directly to each group's interests or needs.

Personalisation makes customers feel seen and understood. It's the difference between shouting into a crowd and whispering in someone's ear. Plus, personalised messages can boost conversions by up to 202%.

Measure performance 

You can use the WhatsApp Business API to track and analyse how your broadcasts perform. You get data on delivery rates, open rates, click-through rates, and more. This data is your marketing GPS. It shows you what's working, what's flopping, and where to steer your efforts for maximum impact. No more shooting in the dark – you're making data-driven decisions.

Interactive messages

Send messages that encourage customers to take action and engage with your brand. You can include buttons, quick replies, PDF documents, or prompts that invite customers to respond, click, or interact in some way.

Interactive messages turn passive readers into active participants. They boost engagement, gather valuable feedback, and can even fast-track the customer journey from interest to purchase.

WhatsApp templates

Marketing templates

Businesses can use the Cue platform to create pre-approved message templates designed to promote their products or services. You can create templates that showcase your offerings, highlight promotions, or announce sales. Once approved, you can use these templates to quickly send out polished, compliant marketing messages.

WhatsApp marketing templates ensure your sales messages are consistently on-brand, compliant with WhatsApp policies, and optimised for conversion. 

Utility templates

You can create templates for common notifications like payment reminders, order updates, or appointment confirmations. These can be automatically triggered by certain events or sent out as needed.

Utility templates keep your customers in the loop without extra effort on your part. They improve customer satisfaction, reduce support enquiries, and build trust through proactive communication.

Authentication templates

When a customer needs to verify their identity or secure a transaction, you can quickly send out a standardised, secure message with the necessary information. These templates boost security, streamline the authentication process, and give customers peace of mind. They're essential for building trust in an age where digital security is paramount.

10 WhatsApp marketing broadcast examples you can create with Cue

Now that we've got the features down, let's dive into 10 WhatsApp broadcast examples that'll have your sales charts soaring upwards.

Service renewal reminders

Send timely reminders to customers about upcoming service renewals or appointments. This helps reduce churn and maintain steady revenue. Create broadcast lists for different types of clients and services offered.

Seasonal sale announcements

Is Black Friday around the corner? Send a broadcast message announcing a limited-time sale event to drive immediate purchases. Ideally, it would be sent to the entire customer database or a segmented list, creating urgency with a clear timeframe and highlighting top deals.

Event reminders

WhatsApp broadcasts can be used to send event invites and reminders. Businesses can create a message designed to fill the remaining spots in an upcoming event. It targets potential attendees who've shown interest but haven't RSVP’ed, emphasising limited availability and special incentives for quick action.

Product demos and trial offers

Encourage potential customers to experience your product or service firsthand. Businesses can send broadcast messages encouraging potential customers to schedule a demo or even offer customers a free trial. It's sent to leads who've expressed interest in the product or service, offering exclusivity to motivate action.

Loyalty programme launch

Businesses can create broadcast messages introducing a new customer loyalty programme to increase repeat purchases and customer retention. It's sent to all customers, explaining the benefits of the programme and offering a sign-up incentive to encourage immediate enrollment.

Bundle offer promotion

Encourage customers to purchase multiple products or services together by highlighting the savings and convenience of bundling. This broadcast targets existing customers with a single service offering or product, highlighting the savings and convenience of bundling with a limited-time offer to drive quick decisions.

Seasonal promotional

Send broadcast campaigns to boost seasonal product sales. These broadcasts can be time with any holiday or event like back-to-school, Christmas, Halloween, etc - highlighting relevant products and special offers to potential or returning customers.

Referral programme promotion

Businesses with referral programmes can send a broadcast message encouraging existing customers to refer friends and family. The message explains the referral programme’s benefits for both the referrer and the new customer.

Ad-hoc service reminders

Businesses can send timely reminders for services such as vehicle maintenance, dental checks, and general events. The messages can be sent anytime, highlighting specific services relevant to the upcoming event your business wants to remind people about.

Offer support

Businesses can send targeted messages to customers and prospects who may need an extra pair of hands. If your product has low usage send broadcasts with help guides and educational content to improve product adoption.

Using Cue for WhatsApp marketing

The best part? You can do all of this with Cue. WhatsApp broadcasts are just the beginning, you can combine the power of WhatsApp broadcasts with chatbots, live chat, and AI agents. Use Cue to assemble your WhatsApp marketing dream team. Here's how:

1. Cue WhatsApp broadcasts: Think of them as your opening act. They grab attention and spark interest. 

2. Cue WhatsApp chatbots: They handle initial queries, guide customers, and keep the conversation flowing 24/7. 

3. Live chat: Human agents take the stage for those nuanced, high-touch interactions that seal the deal. With Cue, you can create multiple teams and route conversations accordingly.

This dream team creates a seamless customer journey. Here’s how:

1. A broadcast announces a new product.

2. The chatbot handles initial questions and guides interested customers.

3. A human agent closes the sale with personalised advice

The result? A marketing and sales process that's more efficient, effective, and engaging than before. 

In addition to chatbots, live chat and broadcasts, customers can also engage in natural conversation with Cue AI agents that offer personalised assistance and in-depth knowledge.

• WhatsApp broadcasts are your direct line to customers' attention

• Personalisation, performance tracking, and interactive messages are your secret weapons

• From insurance renewals to back-to-school promos, there's a broadcast for every occasion

• Combining broadcasts with chatbots, AI agents, and live chat creates an unstoppable customer engagement machine

Ready to turn your WhatsApp into a sales-boosting, customer-engaging powerhouse? Don't let another potential sale slip through your fingers. Reach out to Cue, and let's get your WhatsApp marketing symphony in perfect harmony.