About Richfield

Richfield specialises in equipping students with skills essential for IT and business leadership roles.

Learn how Richfield is using chatbots, live chat, and web widgets on WhatsApp to boost their response rate, customer service efforts, and call-to-action conversion rates.

The challenge

Before partnering with Cue, Richfield struggled to get potential students to answer the phone after submitting their details through SMS and Facebook. 

This resulted in low answer rates and frustrated staff, which led to potential leads not being converted. In order to increase response rates, Richfield chose to switch from phone calling prospects to using a Cue-powered broadcast and live chat solution on WhatsApp.

From conversations to conversions

By using Cue, Richfield set up an interactive web, chatbot and live chat solution in their official WhatsApp Business account. Richfield increased response rates by 7x, increased call-to-action conversion rates by 65%, and over-achieved sales targets by over 100%. Richfield’s WhatsApp solution allows existing, potential and past students to get superfast service and support.

Interactive WhatsApp web widget and chatbot

Prospective and existing students can easily engage with Richfield on their website using their WhatsApp web widget. This means students can engage with Richfield’s WhatsApp account without leaving their website. By using the web widget and interacting with the WhatsApp chatbot, existing students can easily engage with live agents and prospective students can:

Chat with a student advisor 👩‍🚀

Students can instantly connect with academic advisors during working hours to get assistance selecting programs, courses, or modules right from their WhatsApp chat. 

View Richfield’s prospectus 📁

Prospective students can learn all about Richfield’s history, facilities, degree paths, accreditations and more by downloading the digital prospectus brochure directly from the chatbot with just a few taps. 

Download the current price list 📄

Through WhatsApp, current and prospective students can get up-to-date tuition fee structures, scholarship information and prices for the courses and programmes offered by Richfield.

Find a campus near them 🏛

With campuses all over South Africa, students can use Richfield’s WhatsApp solution to find a campus near them.

Chat with Richfield

By using WhatsApp as their main customer service channel, Richfield was able to meet their students where they were. Speak with Richfield on WhatsApp to enquire about the 2024 study programmes.