While your website is on 24/7, your ability to engage, assist, and convert customers isn't. Your competitors are swooping in and closing deals while you contemplate how to reach more customers.

But with conversational commerce, you can flip the script, engage customers instantly, guide their purchasing decisions, and boost sales - all through the apps they're already using.

Enter WhatsApp and Facebook Messenger. But which one is right for your business? Or do you need both?

Let’s look at WhatsApp vs. Facebook Messenger. You'll learn:

• How each platform can boost your marketing, sales, and customer interactions

• A side-by-side comparison to help you pick the perfect fit for your business

• How Cue can empower businesses with conversational commerce 

Numbers don't lie: WhatsApp vs Facebook Messenger

No matter what type of business you run - reach and engagement matter. 

But so do effectiveness, conversion rates, and a whole host of other factors. Let's dive into the numbers and see how WhatsApp and Facebook Messenger stack up for businesses. 

User base: 

• WhatsApp: 2 billion monthly active users

• Facebook Messenger: 1.3 billion monthly active users

• Winner: WhatsApp. Don't let the numbers fool you though. While WhatsApp has a bigger overall user base, Messenger's integration with Facebook gives it unique advantages.

Message volume:

• WhatsApp: 100 billion messages sent per day

• Facebook Messenger: 100 billion messages sent per day

• Winner: It’s a tie. This high volume means more opportunities for customer engagement on both platforms.

Open rates:

• WhatsApp: 98% open rate

• Facebook Messenger: 88% open rate

• Winner: WhatsApp. Both have high open rates, but WhatsApp takes the cake. Your messages are almost guaranteed to be seen!

Click-through rates: 

• WhatsApp: 50% click-through rate

• Facebook Messenger: 56% click-through rate

• Winner: Facebook Messenger. Unlike email marketing with an average CTR of 5%, both platforms have a CTR of 50% minimum, meaning users aren’t just seeing messages, they're taking action.

Business adoption

• WhatsApp Business: 200 million businesses

• Facebook Messenger: 40 million active businesses

• Winner: WhatsApp. Both platforms are clearly popular among businesses, but WhatsApp takes the cup.

Both channels have pretty impressive stats and offer incredible opportunities for business communication. 

The real winner? Businesses that use both channels strategically.

And that's where Cue comes in. Our platform lets you leverage the strengths of both WhatsApp and Facebook Messenger, giving you the best of both worlds. Why choose when you can have both?

Best conversational commerce software: WhatsApp vs. Facebook Messenger

When it comes to reaching your customers and closing deals, both WhatsApp and Facebook Messenger pack a punch. But they each have their own superpowers. Let's break it down:

WhatsApp for marketing and sales

WhatsApp's 2 billion active users represent a massive, untapped potential for businesses ready to embrace conversational commerce. Here's how you can join the conversation and boost your marketing game:

WhatsApp broadcasts

WhatsApp broadcasts make it easy to send adverts and marketing material directly to your customer’s phones. Businesses using WhatsApp broadcasts have seen response rates skyrocket by up to 7x - you can use them to blast out promotions, updates, and announcements to your entire customer list at once. 

WhatsApp chatbots

WhatsApp chatbots are your tireless sales team that can engage customers 24/7, answer FAQs, and even guide purchases. The best part? 68% of customers like chatbots because of their speed. 

WhatsApp live chat

Sometimes, nothing beats the human touch. With WhatsApp live chat, your team can provide personalised service that builds real connections. And it pays off - businesses using live chat see a 48% increase in revenue per chat hour.

WhatsApp surveys

Get the inside scoop straight from your customers. WhatsApp surveys are like having a direct line to your customers' thoughts. Customers can respond right in the chat, and you can expect a minimum response rate of 35% via WhatsApp Surveys.

The best part is with Cue and WhatsApp for marketing, you can do it all and reach your customers where they are, boost revenue and keep customers informed.

But what about Facebook Messenger? Does it also work for conversational commerce?

Facebook Messenger marketing

Imagine having a direct line to over a billion potential customers for your business. That's the power of Facebook Messenger for conversational commerce. Let's dive into how it works:

Facebook Messenger chatbots

Just like WhatsApp chatbots, Messenger chatbots are your 24/7 customer service, marketing and sales reps. Who needs sleep when you've got chatbots? With Messenger chatbots, you can:

• Automatically answer FAQs 

• Generate leads around the clock

• Guide new customers through the sign up new process without breaking a sweat

• Let AI chatbots guide customers through your catalogue 24/7

The best part? With Cue, you can build Messenger chatbots without code.

Facebook live chat

Because sometimes, humans do it better. When chatbots need a helping hand, your team can swoop in for the rescue. Facebook live chat lets you:

• Answer complex questions with that personal touch

• Upsell products in real-time

• Build stronger customer relationships

Switching between Messenger chatbots and human agents is a smooth process

Facebook-to-WhatsApp ads

Did you know that you can create ads on Facebook that send customers directly into a WhatsApp chat with you? Here's why they're key to your marketing strategy:

1. Quick engagement: Click-to-WhatsApp ads immediately send customers to WhatsApp to start a conversation with you. There’s no need to fill in a form, hop on a call or book a slot in your calendar.

2. Seamless integration: When a customer clicks your ad and starts a conversation with your verified WhatsApp Business number, the Cue platform automatically launches a conversational flow with your chosen responder - be it a live agent, chatbot, or AI agent.

Why WhatsApp and Facebook Messenger work together

While it's easy to pit these platforms against each other, the truth is, they're better when used together. Cue makes it easy to manage both WhatsApp and Facebook Messenger from a single, user-friendly platform. You get the best of both worlds without the headache of juggling multiple systems. Here's how:

1. Single platform management: Cue provides a unified interface to manage conversations, campaigns, and customer interactions across both WhatsApp and Facebook Messenger. This streamlines your workflow and saves valuable time.

2. Consolidated analytics: Get a comprehensive view of your messaging performance across both platforms. From how many active contacts you have, to open tickets and conversations.

3. Seamless chatbot integration: Deploy chatbots that work across both platforms, ensuring consistent automated responses whether your customer reaches out via WhatsApp or Facebook Messenger.

4. Easy team management: You can consolidate customer data and conversations from both platforms, giving you a 360-degree view of each customer's interactions, preferences, and history. Different teams can view conversation history and make informed decisions. Cue's intelligent routing also ensures customer queries are directed to the right agent or department.

Cue makes it easy to manage both WhatsApp and Facebook Messenger from a single, user-friendly dashboard. You get the best of both worlds without the headache of juggling multiple systems.

Why Cue is the best conversational commerce software

So, what's the verdict on WhatsApp vs. Facebook Messenger for conversational commerce? The real winner is... you.

Both platforms offer incredible opportunities for marketing, sales, and customer support. WhatsApp shines with its massive user base and personal touch, while Facebook Messenger excels in ad integration and public engagement. 

But you don't have to choose just one. With Cue, you can harness the power of both platforms, creating a customer service experience that gets results. Book a demo with Cue today!