WhatsApp has over 2 billion users globally, making it an important channel for businesses to leverage in 2024. Whether through chatbots or personalised message templates, WhatsApp allows companies to help customers faster and more conveniently. Let's explore 10 ways for businesses to use WhatsApp chatbots and templates in 2024.

5 WhatsApp chatbot ideas for businesses

Virtual assistant 

Businesses can set up a dedicated chatbot on WhatsApp that serves as the first point of contact when users message the business. Insurance businesses can create WhatsApp chatbots to assist customers with policy details or answer FAQs about claims and policies quickly. Since introducing WhatsApp, Affinity Health has been able to make healthcare and insurance even more accessible and was able to reduce customer service costs by 73%.

Personal shopper  

Retail businesses can build WhatsApp chatbots to guide customers through their shopping, suggesting ideal products and promotions based on the customer’s responses. Retail businesses can set up WhatsApp chatbots to help guide customers when they’re shopping. By choosing Cue to set up their WhatsApp Business account, Toys “R” Us set up an interactive web, chatbot and live chat solution and has seen a 40% engagement rate increase.

Tech troubleshooting

Internet Service Providers (ISPs) can set up automated troubleshooting for common connectivity, speed or bandwidth problems that intensify throughout the year as families stream, game, and video chat. The chatbot can walk users through router restarts, WiFi extensions, tips to reduce household bandwidth usage, and when to request a technician.  

Post-purchase support

Retail businesses can provide post-purchase chatbots to manage order problems. Chatbots can provide self-service options to track shipping statuses, change addresses, return/exchange items, and more without customers having to call support.

Student admission guidance 

Education providers can create a chatbot to handle increased inquiries from prospective students/parents about admission criteria, application deadlines, open house dates, and scholarship options. Richfield introduced WhatsApp and saw a 7x response rate increase, a 65% increase in call-to-action conversions, and over-achieved sales targets by more than 100%.

5 WhatsApp template ideas for businesses

Insurance authentication templates

Insurance businesses can set up secure OTP login flows for customers to access policy documents, track claims or make payments instead of calling call centres throughout the year. This reduces strain on customer support teams and helps resolve queries faster.  

Car service reminders  

Automotive businesses can send service reminder templates to remind customers about vehicle servicing throughout the year. This message could provide scheduling options and service centre details and offer exclusive discounts on maintenance services. Since switching to WhatsApp, AutoZone reduced email and phone engagements by 40% while growing overall engagement by 13%.

Holiday greetings

Businesses can send WhatsApp greetings before the holidays approach, informing customers about closing dates and wishing them well for the holidays. Logistics businesses can use marketing templates to inform customers about holiday operating hours, with relevant FAQs and useful links to track shipments.  

Convenient HR and payroll services

Businesses can allow employees to access payslips, discuss leave, or manage queries with HR through WhatsApp. By using WhatsApp for employee management, businesses make it easy and convenient for HR to collaborate with the team. 

Claims management and policy renewals

Insurance businesses can send customers personalised template reminders on renewing policies throughout the year and help them with claims processing. Since switching to WhatsApp, Hollard Insurance has increased survey responses by 5x while also encouraging more engagement.

Get started with WhatsApp in 2024

In 2024, businesses can take customer experiences to the next level with automated and personalised conversations with WhatsApp templates and chatbots. Contact Cue for a demo and get started with WhatsApp.