It’s frustrating, isn’t it? When a potential customer reaches out for an insurance quote and you find yourself stuck between endless back-and-forth emails, forms get abandoned mid-completion, and phone calls go straight to voicemail. By the time you manage to pin down the customer, their initial enthusiasm has cooled faster than a forgotten slice of pizza. 

When you finally connect, they’ve lost interest in that new policy.

But what if there was a way to streamline the quoting process, capture leads before they go cold, and cut the waiting times caused by call queues? Enter WhatsApp, the app your customers are already glued to. In this blog, we’ll cover:

• How to turn potential customers into policyholders with WhatsApp.

• How to send and manage quotes efficiently with WhatsApp.

• Why WhatsApp works for insurance businesses.

• How businesses use Cue and WhatsApp to increase response rates by 5x and cut service costs by 73%.

Why WhatsApp works for insurance

Here's the thing: traditional channels like email and social media are clunky, impersonal and less trusted. In fact, 3.4 billion emails are reported as phishing attempts daily. Spam and phishing attempts run rampant, leaving potential policyholders wary and hesitant to engage. They involve a lot of back-and-forth, which kills momentum and leaves both your agents and potential policyholders feeling even more frustrated. 

No one likes waiting. Policyholders expect convenience and instant connection, that’s where WhatsApp comes in.

• Say goodbye to call queues: Nobody enjoys being stuck in endless call queues, repeating the same thing to different agents. WhatsApp gives customers the freedom to connect with you on their time. They can message you in between errands, during their lunch break, without sacrificing their busy schedules

• Faster quotes: Forget lengthy email chains and endless forms. With WhatsApp chatbots you can send personalised quotes in minutes, keeping your customers engaged and excited.

• The human touch: Live chat on WhatsApp lets your agents answer complicated questions and build rapport with potential customers.

• Never miss a lead again: Unlike emails that get buried in inboxes, WhatsApp messages land right in your customer's pockets. This means faster response times and a higher chance of converting those leads.

• WhatsApp surveys and insights: For insurance businesses, getting feedback and improving NPS scores is a crucial element to getting more customers and keeping your existing ones. With WhatsApp, you can send surveys and get feedback quickly and in real-time.

• WhatsApp newsletters: Forget emails and keep customers in the loop with WhatsApp newsletters for insurance. For email campaigns, clicks average around 2.9% and up to 50% for WhatsApp campaigns.

How to send insurance quotes with WhatsApp

WhatsApp works for insurance. From automated messages to real-time, personalised conversations - let's dive into how you can use it to handle quotes faster and more efficiently:

WhatsApp chatbots: Quotes on autopilot

Did you know that chatbots have experienced a 92% increase in usage since 2019? Customers love convenience and chatbots offer that. WhatsApp chatbots are your 24-hour tireless, sales assistants that stay up all night and day. They can churn out personalised quotes anytime, any day. You can set them up to ask customers a few key questions about their needs, and then use that information to generate quotes on the fly.

Benefits:

• Faster quotes: For insurance businesses, this means policyholders don’t have to wait for agents to get back to them. They can get their quotes instantly.

• 24/7 availability: Your quote machine never sleeps, capturing leads even when your office is closed or after business hours.

• Reduced workload: Chatbots take care of the simple stuff, freeing up your agents for more complex inquiries.

WhatsApp live chat: Personal connection

Live chat on WhatsApp allows your agents to answer more complex questions and build rapport with potential customers in real-time. In fact, 62% of customers expect live chat to be available on mobile devices, and 82% would use it if it were available. It's like having a mini-branch right in their pocket.

Benefits:

• Personalised service: Agents can tailor quotes to specific needs, and answer and resolve queries in real-time, leading to an increase in conversion rates.

• Build trust: Real-time interaction creates trust and helps customers feel valued.

• Smooth handoff: Live chat agents can easily transition conversations to chatbot flows for simple tasks, optimising and making the most of the agent’s time without sacrificing good customer service.

WhatsApp broadcasts: Send bulk quotes

Need to send out bulk quotes or renewal reminders? WhatsApp broadcasts have got you covered. You can send personalised messages to a large group of policyholders at once, saving you time and effort.

Benefits:

• Targeted campaigns: Segment your audience and send relevant quotes to different groups based on age, gender, and other demographics.

• Boost renewals: Remind customers about expiring policies and make the renewal process a breeze.

• Cost-effective: Broadcasts are a super cost-effective way to reach a large number of people.

How insurance businesses are winning with Cue and WhatsApp

Traditionally, the insurance industry has relied on phone calls and emails for communication, often leading to long wait times and frustrated customers. But with Cue and WhatsApp, insurance businesses are unlocking a new level of efficiency and customer satisfaction.

Hollard boosts engagement by 5x with Cue

Hollard Insurance saw a 5x increase in response rates to their feedback surveys after switching from SMS to WhatsApp Business. This shift allowed them to gain more valuable customer insights and improve their service offerings.

Affinity Health reduced service costs by 73% with Cue 

Affinity Health initially hesitated to adopt WhatsApp due to cost concerns and user adoption rates. However, since partnering with Cue, they have achieved a 73% reduction in customer service costs. Their WhatsApp chatbot easily handles routine inquiries, while live agents are readily available for complex issues. This streamlined approach not only saved money but also improved accessibility for members, allowing them to receive real-time support in their preferred communication channel.

How you can win with Cue and WhatsApp

These are just two examples of how Cue and WhatsApp are transforming the insurance industry. With features like automated quotes, streamlined claims processing, and personalised communication, Cue empowers insurance businesses to deliver a faster, more convenient, and ultimately more customer-centric experience. Book a demo today!